Most people who have succeeded in business can probably tell you something about the importance of having a mentor who will be able to teach you the ropes in starting your own business. This is because the experience that these successful businessmen can impart is a very important factor in shortening your learning curve and in helping you avoid the mistakes start-up entrepreneurs usually make.

Consider the fact that 90 percent of all start-up businesses fail within five years as opposed to 90 percent of franchised businesses succeeding within the same time span and you’ll begin to appreciate the benefits of not having to reinvent the wheel to make your business work.

Social Marketing Networks

Online social marketing networks have served the purpose of educating new entrepreneurs as well as honing the skills of experienced entrepreneurs. This is because, in an online social marketing network, you can ask for business advice by posting your questions in a new forum and reading the answers given by some successful members. An article about the most common mistakes a newbie makes in any line of business alone can save you from making the same costly mistake. Furthermore, your learning curve will be much shorter as the other members in the network can help you find information, contacts, and procedures that you need to start or manage your business.

Conversely, these successful businessmen can also generate leads and business opportunities through these online social marketing networks by providing the new entrepreneurs the tools they need to successfully jump-start their business. All in all, social marketing networks benefit every member by making available information, means of sharing ideas, and ways of gathering information otherwise unavailable through other means.

Criteria in Choosing your Online Social Marketing Network

Of course, not all social marketing networks are the same so you must choose wisely. The best online social marketing network for you will obviously be the ones you will benefit from the most. For this reason, if you are a new entrepreneur, choosing the social marketing network with the most active and most numerous successful members will be the best choice. This is because the advice that they will be able to impart regarding your concerns will be ones based on something they have encountered before that has worked and not something they have only theorized about.

Of course, surrounding yourself with successful people in your field of business will also give you the right frame of mind and outlook in overcoming the challenges that will come your way. These people will tend to be supportive and not pessimistic because they themselves have learned to overcome these problems when they were starting out on their own.

Make sure to also choose a group that is well lead and structured as this will prove to be very important in making the transactions and conversations easier to participate in and more beneficial for the members. Beware of some social networks having very lax leadership; this defeats the purpose of creating the group in the first place with some members filling the forums with spams, advertisements, viruses, etc. With social marketing networks, learn more, share more, and profit more.