If you’ve been marketing your business online, I’m sure you’ve come across the following marketing tips that can cause more harm than good. Let’s review these in detail.
One of the biggest mistakes is the use of ad hominem or slanderous tactics. For example, by attacking their competitors, customers, or yourself, you could be setting yourself up for failure. Simply put, no one buys to be criticized; they buy to have their needs met.
Find out what they’re talking about before you engage in a discussion. Some people will tell you anything to get you to listen, even if it is not true. Ask them factual questions, such as: “What do you think?”
Repeat what you already know until you agree with them. If they keep saying it over again, you need to ask them why they are saying it.
Do not spend money on advertising that won’t pay off. You want your product to sell like hotcakes; otherwise, your success will be short-lived. If you don’t believe in your product, or you’re not willing to invest your time and money in the advertising, you should not waste your time and efforts on it. Your lack of belief will not help in your marketing efforts.
Try using an old-fashioned way of marketing without spending the money. I used a family friend to help me advertise my information product to friends who were on vacation, and she did a great job of reaching out to people who otherwise wouldn’t have heard about my product.
I’m certain you could have used other advertising methods as well, but because we have a desire to be popular, we will try every method possible. We’re definitely not pioneers in the online world, but we’re not afraid to do what’s necessary to make our product popular. One technique I learned was to advertise in print publications with direct mail.
In fact, I had some success with direct mail and I recommend this method for your next marketing project. I didn’t bother using a mass-mail service to advertise, and my product sold just fine. The only thing I couldn’t stand was having to wait for the mail to arrive, which took forever.
Check out some local businesses in your area to see what products and services they offer. See if they will sell to your target market. If so, take a look at the products that interest you and look into purchasing them.
As a last resort, you can build your own website and promote your product there. With a little research, you’ll be able to build a website that will allow you to have many ways to reach your target market. Additionally, you can take advantage of classified ads that will bring potential customers to your site.
Marketing can be done effectively with proper effort. Just be careful to avoid the mistakes listed here, and your efforts will pay off.
